Hugh MacPhail is a Sydney-based software cost and systems advisor with over 10 years of experience designing, auditing, and simplifying digital environments for government and private organisations. He holds a Bachelor of Information Technology and International Business from Macquarie University and brings senior consulting experience from JBS&G, where he worked as an Environmental Data Analyst advising complex, multi-stakeholder organisations on data systems and digital infrastructure.

Hugh has worked across software delivery, system design, analytics, and platform optimisation — helping more than 50 organisations reduce waste, consolidate tools, and regain control of their technology spend.

SoftStatus exists for one reason: to give small business owners confidence that their software costs actually make sense. Hugh works independently, with no vendor relationships and no implementation agenda — only a clear-eyed view of where money is being wasted and how to recover it.